WHAT is Storytelling for business and WHY is it so important?
Regardless if we must present a new product, announce an event or just speak in front of the colleagues in the office, we all know that our approach to the situation is essential for winning the audience. Recent studies have shown that human focus is only 8 seconds long, which means we have a very tiny time window to steal people’s attention and make them listen to us.
Storytelling is one powerful way for us to learn how we can present and influence the audience using their emotions. Storytelling for Business is a course consisting of five different meetings (modules), which have a purely practical focus. Additionally, each participant receives an individual coaching session in which more deeply can be discussed personal difficulties with presenting.
"People will forget what you said, people will forget what you did, but people will never forget how you made them feel." — Maya Angelou
Which are the thoughts/ limiting beliefs connected to the public speaking?
The personal style of the speaker/storyteller.
The preparation begins inside out.
Each story needs its 5 C’s – Circumstance, Curiosity, Characters, Conversations, and Conflict.
#Talk with your ego
Your goal is to give something to the audience.
Make the connection with the people.
“You’re not the hero of your talk, your audience is.”
#Impact and transfer of emotions
None of the facts and figures matter until you have some sort of emotional connection.
Stories are a great way to connect emotionally.
Get your audience engaged through the senses.
Integrity – the synchrony between what we say and the way we say it.
#Give Your Audience What Matters
Practice makes Perfect!
WHAT do you need to know about Storytelling for business?
What are the trained competences?
Self-awareness, Storytelling, Non-verbal communication, Impact of others and a lot more.
1 individual coaching session.
Milena Hadzhiivanova – psychologist, executive coach, trainer…
Milena is a business trainer with serious experience and a highly interactive approach. She uses provocative methods, diving deeper into people’s needs, and leading them towards changing attitudes and behaviors.
Bashar Rahal – actor, producer, motivational speaker…
Well known as an actor and a producer in the last few years, he changes the scene, taking part in different H-Vision’s projects for developing people and teams. He has very successfully fitted into the role of a business trainer with his different perspective, experience, and honest feedback to the audience.
The unusual collaboration between an actor and psychologist creates a remarkable team and brings in itself power to the people who want to develop themselves – in a professional and personal plan.